Creating an effective online and mobile presence is critical for businesses to stay competitive and relevant to their customers. Ecommerce and Mcommerce are two ways in which businesses have stepped closer to their customers and kept them digitally engaged. Mobile Websites are responsive designs which enable websites to be available to users accessing a website using a mobile. Mobile apps are the application designed to run on mobile devices.
People believe that a mobile website will suffice their need and they do not need an application. A user trying to access a website using mobile can easily be satiated with a responsive website which is designed for smaller screens. They are not wrong. A mobile website is important and has many advantages like it’s easier to maintain, cheaper, easy to setup and works on all the devices.
But a closer look will let us to myriads of reason why one should also go for a mobile application. There are various features which an application can provide and a mobile website cannot. These are as under:
At a small extra expense and set up overhead there are immense benefits lying at disposal via a mobile app. It helps in building customer loyalty and keeps the customer engaged. Any new notification can easily reach your audience, thus providing an easy way to market your new product/service.
Does this all means that mobile application is the Winner? No, not at all. It is just a way to say that they complement each other and it is always beneficial for businesses to go for both and open up to the benefits of both a mobile website and a mobile app.
In order to improve user experience, businesses are increasingly turning to progressive web apps, which combine the best features of regular apps and websites. Ecommerce businesses which have created mobile-first PWAs have seen significantly faster page loading times, better conversion rates and improved engagement. On average, a website using PWA can increase speed performance by… Continue reading PWA benefits: Ways to Leverage it for B2B eCommerce services
If you have a grocery store and you are looking to take your business to the next level, then this is the right time to invest in grocery mobile apps. A report by Oberlo suggests that online grocery sales in the US are expected to reach $160.91 by 2023. Not only this, the revenue continues… Continue reading How to Build a No-Code Online Grocery App in 2023?
Most businesses create an app to establish their business in the digital world. But after some time, these businesses end up investing much more money by creating different versions and similar apps for different operating systems to stay relevant in the market. Later on, this choice of businesses becomes painful as they spend more money… Continue reading How to Build Modern and Offline Progressive Web Apps
Sign up for our newsletter and be the first to receive all the latest updates.
Request a callback from us by filling the form below.
Get your project estimate. Brainstorm business ideas. Book a demo. Get complete support and so much more!
