Tag: magento app builder

Magento is known to empower multiple businesses from different domains with the best eCommerce and mCommerce solutions for them to quickly innovate and grow. In February 2019, the flagship Magento Commerce solution got a facelift which simplified the upgradation process and improved scalability for B2B and B2C retailers across the globe.

The platform was improved after witnessing an increase in consumer demand for faster and superior end-to-end shopping experiences. The reason the step was taken was that it is vital for brands to maintain control of their business and be responsive to the changing market needs.

The now refined Magento Commerce solution now stimulates innovation and enables enterprises to offer the same conveniently. Without further ado, let us take a look at the enhancements that will now fasten the global growth of B2B & B2C retailers:

1) Functionality extension and rapid innovation

Magento has added new modular features to ensure the retailers can upscale faster and leverage growth innovatively through Page Builder, Multi-Source Inventory (MSI) and PWA Studio.

You may also like to read: Boost Conversions By 3x With Next-Gen Magento Mobile Commerce Solution

The Magento Commerce platform initially offers MSI out of the three features, and that is used for improving performance for bulk management and selecting the source of the distance-based inventory seamlessly.

The ability to conveniently manage orders and inventory is a boon for retailers who deal with high-volume production daily.

2) Performance and scalability optimization

Performance and scalability improvements in the Magento Commerce platform are a boon for those enterprises that manage copious amounts of company accounts – each associated with 30 times the number of associated addresses.

Such optimization also helps in reducing the average time spent on processing orders from the backend admin panel and allows the product management team to upload higher quality images on the online store without compressing them – thus enabling a far more efficient user experience.

The improved version of Magento Commerce has also made some security updates to ensure secure payment gateways and shipping APIs.

3) Curation of new content for better shopping experiences

There is no doubt the role of the marketing team across eCommerce businesses has become more significant with time. And that includes constantly churning out online content and using the best of the best tools to design, test and launch that content.

Fortunately, Magento’s Page Builder, a drag-and-drop editing tool for website content, enables retailers to create end-to-end desirable shopping experiences without the help of developers or creative teams. The onus of using Page Builder falls on marketers who can very well leverage it to ensure a smooth flow of the purchase cycle.

According to the early adopters of the module, marketers can easily create and edit content pages ten times faster than before. Launching new products or sales on the online store is not a problem anymore!

4) Global shipping options available

The improved Magento Commerce solution now makes shipping a more significant part of the consumer’s purchase cycle. Logistics giants such as UPS, FedEx, and DHL, along with multiple regional carriers, will now help retailers and brands to execute cross-border delivery strategies.

More delivery options, such as Click & Collect, increase the chances of consumer conversion and help businesses to generate more revenues, which was proving to be tedious otherwise.

Endnotes

Magento takes pride in being openly innovative and continually offering new modular capabilities that enable retailers and brands from B2B and B2C markets to consistently transform their business, and add new technologies to meet consumer demands and industry standards.

Magento Commerce platform improvements roll out worldwide from the second quarter of this year. Two Magento modules – PWA Studio and MSI – are already available on Magento 2.3.

Till then, B2B and B2C retailers should utilize the remaining time to create a strategy to capitalize best on using the improved Magento Commerce solution for global growth and to achieve more revenues.

According to Statista, 52.2% of all website traffic worldwide was generated through mobile phones in 2018. It hardly surprises the number will continue to rise this year.

The way online commerce is rapidly growing, expectations of consumers-on-the-go have also increased and to fulfill the demand, entrepreneurs have to come up with fast and easy-to-navigate mobile experiences to generate more revenues.

Thankfully, next-gen mobile commerce enterprise-level solutions like Native Apps and Progressive Web Apps (PWAs) are built with multifold features to grow m-commerce businesses.

If you are in a similar spot:

1. Would you like to grow your e-retail store sales by 3X?
2. Afraid of venturing into lengthy app development processes?
3. Has mobile been a particularly tricky platform for you to tap?

If your answer is YES, register for our webinar and become just one step behind to breathe life into your eCommerce business.

Key-points covered in the webinar include:

• Why Mobile Commerce?
• Mobile Commerce Trends & Analysis
• Ecommerce Mobile Site or Mobile Application?
• Native Magento eCommerce App Solution
• Redefining Technology – Progressive Web Apps
• Tour Of MobiCommerce’s Mobile Commerce Solutions

 

Speaker:
Saurabh Baheti
VP – Ecommerce Sales

Saurabh Baheti is Vice President Sales at Mobicommerce. He holds 14+ years of experience in E-commerce, M-commerce software and applications, Travel Technology solutions, Telecom, mobile wallet and VoIP Technology solutions. Over these many years he possesses hands-on knowledge of the industry and business needs which shall enable you to understand the core and related areas of e-commerce business and technical needs in this era.

Date: 14th May, 2019
11:30 AM to 12:30 PM GMT

View Recording!

See you at our Live Webinar Session!

Mobile is one platform that has witnessed tremendous growth in the last decade. Today, businesses see it as the first digital point of contact with consumers.

In 2018, mobile accounted for 52.2% of all web traffic generated across the globe. The statistic doesn’t surprise since consumers spend 86% of their time on mobile on an average with a majority of the time invested in social media and gaming.

Did you know the mobile app revenue is expected to reach up to approx. $190bn in 2020? No wonder, there is an influx of better, faster and more innovative mobile apps given how consumers prefer using those that deliver a flawless performance, have seamless navigation and boast of oodles of aesthetics.

A native mobile app is a powerful weapon for businesses to target and engage their customers. But since the development of an app is an expensive and a time-consuming proposition, businesses are always on the lookout for technologies that can resolve the issue.

And in this age, React Native has emerged to be a viable solution.

Back to basics: What is React Native?

Source: https://devopedia.org/images/article/35/4196.1528779445.png

The technology is based on the JavaScript library of Facebook, React that is known to build user interfaces. It was further developed with an aim to develop effective mobile applications with a single code for platforms – iOS and Android.

According to GitHub, React Native is the 14th most popular repository on the platform, with contributors committing approx. 8,000 times in 45 branches with 124 releases.

A recent Google Trends report states the search terms for React Native have surpassed that of Android and iOS development in the year 2018, and that has been the case since 2015-16.

Apps created using the technology not only see fruition quickly but also are easy to debug and perform well on targeted platforms. Popular brands like Tesla, Airbnb, Skype, and Bloomberg have implemented React Native.

Why use React Native for creating Magento native mobile apps

Magento is a self-hosted solution for building eCommerce stores. It gives users the flexibility to scale and pretty much change everything in terms of design, functionality, server environment and security which makes it a hot favorite for eCommerce.

Let us take a practical look at why React Native is the best choice for creating Magento eCommerce apps:

1) Cross-platform compatibility

Although React Native was initially introduced for iOS, Facebook realized its immense potential early on and quickly developed the technology for Android as well.

The majority of React Native APIs are cross-platform, meaning if you write one React component, that will work seamlessly on both Android and iOS applications.

You can even embed a native code on your Magento 2.0 native mobile app to contribute a more platform-specific authenticity like design aesthetics.

The functionality reduces the app development significantly and also saves time as the developer doesn’t have to write two codes, which was the case before the existence of the technology.

2) Favorable developer experience

React Native offers a brilliant experience to developers. For starters, the technology enables them to modify or make corrections in the app while it is running. There is no need to restart the mobile app for the implements the changes in it.

React Native simplifies the iteration cycle which is such a massive part of developing any mobile app. It enables faster loading of pages that ensure higher customer retention and even higher sales, thus making itself a fantastic choice for app development.

Moreover, the time taken to develop a React Native app is the same as that of a typical web app. Who wouldn’t go for a mobile app then?

3) Native functionality

Any mobile application that is developed using the React Native technology functions similar to a native app. Developers take care of features such as scroll accelerations, animations, keyboard behavior, usability, and others.

The UI created by React Native comprises of efficient native widgets that have made it easier to integrate functions like push notifications, online payment systems, chatbots and more into the app itself.

As mentioned before, JavaScript plays a massive role in this technology, and both together run even the most complicated applications flawlessly. Therefore, if you want to build a robust app for your eCommerce store, go for React Native technology.

4) Real-time updates

JavaScript is used extensively in the React Native technology which any native mobile app developed using the technology doesn’t have to wait for approvals from the app store for updates. The updates can be pushed directly to the users’ smartphones anytime you like.

Not only will your consumers get to enjoy an updated version of the app all the time but also you don’t need to worry about the issues associated with older versions. Moreover, the process of updating a React Native App for Magento 2.0 is easy.

The only catch here is any other update that requires the Native OS and doesn’t include JavaScript will have to go through the standard approval system of the Play Store or App store.

5) Growing technology

React Native has a massive fan following of developers that is continuously increasing. Why do you ask? For starters, it offers components that are readily available for use which makes the process of building apps much faster.

The viability of the app in the future is hardly a matter of concern for eCommerce stores since Facebook Engineering supports it. That means the framework is continuously under development, and is continually evolving for the better.

Wapping up

Mobile is an excellent platform to attract, engage and retain customers of your eCommerce store. And what better than react Native to help your apps get off the ground for achieving this business goal? The technology is powerful, has immense potential and isn’t going anywhere in the near future. Choose React Native, choose it now.

For retailers, having their own ecommerce store in this era is a must much like food and clothing required for the sake of surviving. Building an ecommerce mobile app or ecommerce website just won’t fulfil your purpose of expanding your business rather it would be just a vague step taken. To pull out the best out of your ecommerce store, it is mandatory to spread a word prior its launch. Most of the retailers fail all because of a weak launch plan for their ecommerce store.

Well if you are planning to start-up with your ecommerce store or create a mobile app for your ecommerce website, Try out the below 8 effective launching strategy for your ecommerce store:

1) Content Marketing: It all starts with content. Content forms an important part as what all needs to be placed in Videos, PR, Product detail page and other media needs to be decided well in advance. How you want to project your estore among your targeted audience totally depends on your content. For your content, having a strategy is essential. It should be something you plan up week wise or to be precise day wise. While deciding the content strategy, understand your target audience their interest level, their age group and how you can convince them to visit your ecommerce store.

Plan up each and every small step like planning to post contents on social media, setting your calendar for publishing the PR’s and ads or any other.

2) Email Marketing: As per a study conducted by direct marketing association, Email has an ROI of around 4,300%. Moreover,

• It has an effective reach coz 80% of people say they receive marketing messages alongside their personal emails on a daily basis.
• It has also been found that 70% of audience make use of coupons codes they receive via email.
• Also, 60% of people subscribe to an email list just to receive special offers from a particular business.

Above stats prove that email marketing would prove an effective methodology while launching your new ecommerce mobile app or website.

3)Social Media Marketing: A trending or you can say a default marketing strategy nowadays as 80% of your target audience spend around 3 hours a day on social platforms. Facebook, Twitter, Instagram are the popular ones which almost every individual uses. While Pinterest, Linked in and others are used quiet often by mid-aged group audience. You just have to analyse your set of audience and their presence on particular platform and just target that platform rather than wasting your time and money on all platforms.

4)Offline Marketing: In addition to online marketing, do explore the offline media too like Print media- Newspaper ad, Magazine ad, Leaflet, Hoardings and many more.

When to do what is very important while enabling the offline channel. It is suggested that if you are a well-established business, you can try out offline marketing as per your business requirements while for a start-up, it is advisable to go for an online channel first and at later stage when the funding or revenues are generated, offline channel can be a wise choice.

Recommended Blog: How to promote eCommerce mobile app and website using QR Code

5)Local Marketing:If your business falls under a category where you require establishing a local presence, do not forget to go for local marketing such as, if you own a brick and mortar store, reaching out to customers near your store with geo-location tools and local search engine targeting are proven to be an effective launch strategy.

6)Promote through PPC and SEO: An effective way to launch is exploring the Pay per click and SEO as 70% of people own a smartphone and uses the search option effectively. It is being advised that the Paid advertising should not always be the first option for a start-up as it requires funding therefore it can be the best way to generate sales if you have an ample amount of marketing funds or you can put your efforts in SEO strategies and grab an organic crowd.

7)Leverage PR Platforms: PR is something which gives your business an instant boost. All you need to do is list down the publicationsread by your target market/audience, segment it to different focuses with different pitch lines and there you go, results would be visible to you. Your ecommerce app and website would be spreaded at a go.

8)Bloggers & Influencers: When you are all new to your audience, Influencers and bloggers help you out in fixing your products/services on your consumers mind coz they are passionate about a particular topic and can attract followers having the same interest. You can easily amplify your reach with their help.

Now that you’ve ticked all the 8 points of the launch plan, it’s time to get the fruits out of it. If you’ve implemented everything listed above, you should surely have a healthy reach as well as following on the social media and an effective subscriber list of customer ready to visit and purchase from your ecommerce store.