PWA for Online Marketplace: A Right Technology Investment?

Experimenting with new technology for an online marketplace can be scary, but should you be afraid of PWA?

Progressive Web App is the talk of the town, and the praises for its benefits have no end, yet, when it comes to investing in it, the cloud of suspicion forms in our head and gets stuck at one and the same point, “whether to invest or not?”

To meet the rising figures of mobile browsing audience, PWA turns out to be the best choice for all those running an online marketplace or eCommerce websites. Where smartphones have become the most convenient medium for people to carry out half of their chores like paying bills, transacting money, and the most essential – shopping, PWAs are like adding a cherry on the top.

An online marketplace that falls under the eCommerce umbrella, which is a website or an app that facilitates consumers to buy different types of products from different sellers, can be made pretty easy to use by implementing PWA into it. How? Let’s understand.

Why is PWA considered to be the latest next-gen technology for the eCommerce industry?

Downloading an app or browsing a website both have certain limitations, which Progressive Web App (PWA) technology overcomes with its impressive features.

For an eCommerce industry where the competition is always boiling high, it is crucial to keep in check the survival statistics continually. To end the space issues with a mobile app and loading issues of a website, PWA came out as a solution to both, combining the dynamic features of the regular website and mobile experience making mobile website fast and easy to access.

Developed as webpages, PWAs, therefore, has lower development and maintenance cost than any standard app. They don’t need to be updated manually every now and then and delivers improved performance, better user experience, and quite a bunch of benefits, which we will see below.

Advantages of PWAs:

• PWAs can deliver fast and engaging mobile web experiences for an e-commerce multi-vendor store.
• PWAs need not be downloaded from any App Store. They are distributed using URLs, which can be installed simply by clicking “Add To Home Screen.”
• One for all and all in one. One PWA will meet the requirements of all endpoints on which it operates. There’s no need to develop different versions of it for various devices. Plus, you get the look and feel of mobile applications and the best of website performance in one.
• Freedom from annoying updates. Native apps bugs you regularly to update to its latest versions, while PWAs update automatically from the browser.
• PWA resides on the server; hence, it consumes a very minute proportion of user’s device storage for cache only.
• PWAs are network independent. Poor or no internet does not stop PWA. They allow users to continue browsing to achieve a high level of performance even in offline mode.
• PWAs user engagement is outstanding as with the web push notifications feature in it, businesses can communicate with their site visitors in a more customized and personalized way.
• Additionally, PWAs are easily shareable and linkable, which makes them more discoverable than native apps.
• What more to say, they are progressive, responsive, fast loading, and highly secure.

Recommended Blog: What Makes Magento’s PWA Studio Stand Out?

How to integrate PWA with eCommerce Marketplace?

Approach an expert like MobiCommerce to integrate their Magento PWA solution to create a fast, reliable, and engaging mobile customer experience in your eCommerce marketplace.

How can it help to achieve 3X store revenue with its exciting features?

With its modular component & built-in theming architecture, MobiCommerce’s Magento PWA solution aids in scaling and customization of business, which means, more exposure, more sales. Its SEO friendly tools, techniques & most current best practices boost Google search traffic and rankings, which provides your business with more visibility. Since its amazing features, as mentioned above, offer users a remarkable shopping experience and keep them engaged, conversion rates are bound to shoot up, hence overall, PWAs is a jackpot.

How it is a cost-effective solution, and why it is the right choice?

Developing PWA does not cost even a half of what it takes to build a native app, plus, the returns one can get out of it is triple or even more than that. In short, PWA gives you more in less, which is why it definitely is cost-effective. Coming to why it is the right choice, PWA is what an eCommerce marketplace needs today to keep going in the competitive market as it is delivering what every customer wants i.e., a great shopping experience.

It is not that only customers benefit from PWA, the merchants are able to deliver fantastic user experience and make customers happy, save a lot of time and money, become visible and appear on top in the Google search, reach more customers, etc., while the developers are finally able to deliver effortlessly scalable eCommerce solutions.

Bottom line

PWAs ability to cache and render product information on the device it is viewed on is the winning reason why it is popular today. There’s no doubt that PWA is the future and adapting it the sooner is better for your business. So, if you want to drive more traffic to your online marketplace, think no more, PWA is the way to go.

Dipika Jadwani

Dipika is a skilled marketer who manages marketing communications at MobiCommerce. From content and social media to branding and PR, Dipika overlooks all aspects of digital marketing meticulously at MobiCommerce. She collaborates extensively with the sales and operations teams to bring more business and build a loyal customer base.