Magento Multivendor Marketplace has Brought a New Level of Personalization to B2B

The below mentioned factors are key to creating a highly personalized shopping experience

1. Intuitive navigation and search: Ensuring that the consumer navigate your site easily and discover their sought products conveniently is key. Magento multivendor marketplace does that by enabling synonyms, filters, sorting by business rules, and auto suggestions. It is the easiest method that converts customers in the fewest no. of clicks possible.

2. Account personalization: You have the facility of customizing your customer’s account which your consumer seeks as he wants you to understand his business and predict his needs. Account personalization delivers on that with simplified ordering made possible by targeted messaging.

3. Tailored, dynamic pricing: You can dramatically improve your consumer relations via dynamic pricing. It enables you to show through prices the negotiated contract pricing terms and pre- configured business rules. This also boosts the profit earned.

4. Product recommendations:Offering your consumer carefully curated shopping recommendations is another personalizing aspect that is executed with precision by Magento multivendor marketplace. Consumers want the convenience of retail shopping experience provide that with product recommendation based on consumer shopping habits.

5. Quick repeat ordering: B2B customers usually know exactly what they want and will order again. Make purchases easier by highlighting their previous orders and automating re-orders.

6. Loyalty programs: Another way of strengthening consumer relations and personalization, is loyalty program. Each of your consumer can be offered a reward scheme based on their shopping trends on your webstore and encourage them to shop more. This will cultivate a sense of value in the customer.

7. All devices: Personalization is also focused on optimizing your features for all devices and not just desktops. These include smartphones and tablets. You have to realize the essentiality of mobile B2B, the days of solely focusing on desktop ecommerce are passéd.

8. Automatic Payment to Vendors Via Paypal: Further features that have been brought to the Magento marketplace have boosted further the level of personalization. The Marketplace Paypal integration has enabled the admin to transact with vendor who market products in the webstore. Earlier the payment wasn’t automated but now with this feature it is. You have choice of 3 payment options. You can choose from

• Pay instantly whenever a productis purchased on the site.
•You can also make payment when the order is completed, i.e., delivered to the consumer
•You can even pay each vendor in accordance with their admin billing panel rank based on their earnings from sale.

9. Ability to Create Configurable Products: This feature was added solely focusing on the level of customization that can be offered. Earlier that wasn’t possible and the vendors had to get their products configured anywhere else, now it can be done directly from the marketplace itself. Before supplier was only able to upload simple products, and it was only the admin who could categorize those via admin dashboard.

Now, you can very easily create configurable products that too via supplier’s dashboard and you can group them on a page together allowing the consumer the freedom to choose any product from the page of their choice.