Category: Mobile Apps

Most businesses concentrate on customer acquisition. However, have you ever thought that customer retention is also very important? There is no point in adding new customers if you cannot retain them. To grow any business you need to have a loyal and good number of customers in your database. For any business to grow it becomes important that you have a strategy in place.

There are some facts on Customer Acquisition & Retention that you need to know

• Customer Acquisition can be 6-7 times costly than retaining your existing ones.
• Businesses that focused on Customer retention by 5% saw their profits increasing from 5% to 95%.
• 20% of your customer base that is loyal customer drive an additional 80% of the business.

Effects of losing a customer

• There will be a drop in your sales and revenue.
• You lose the chance to up-sell because selling something to an existing customer is much easier than selling to new ones.
• You will not receive feedback; hence, there will be no room for improvement left.
• Your Competitors will take due advantage of this opportunity.
• You will not be able to concentrate on your other important work or businesses.

Why is Customer Engagement & Retention Important for Business?

You have an online or an offline business, but customer satisfaction is the most important of all.

According to a research,

“More than 63% organizations said that engagement is likely converted in repeat purchases.”

• The more you plan strategies to engage your customers maybe through some offers or contest; they will more likely be hitched to your products and services.
• If you can engage your customers, they will influence more people to join your business.
• As per Adobe’s report, if online retailers retained 10% of their existing customers, they would double their revenue.

Read more: Top 7 Mobile App Features For Better Customer Engagement

Want to increase customer retention through engagement, try these few methods:

Easy on-boarding process

It is important that the on-boarding process is simple and easy. It will reduce your abandonment rates. If your mobile app is too complicated in the beginning then chances of users deleting the app are more. Have a simple sign in steps, rather than having too many steps because of which customers lose their interest. As the first impression is important, similarly first user experience is something that cannot be ignored. Make an easy login and account creation steps.

“Having an effective on-boarding process will increase your user lifetime value by 500%.”

Send Push Notifications

Using push notification has shown an increase in app user retention by 56%. It has been noticed that those users who have opted for getting push notifications have been engaged in the app 88% more than others have. Through push notifications, you can keep them active and notified about the mobile app and its offers and services.

“For opted-in users, the average 30-day audience retention rate is increased by 125 percent.”

Speed Matters a Lot

Today everyone is impatient. No one will want to wait for more than 3 seconds for the mobile app or website to load. More than 40% of users bounce from the website because it takes more than 3 seconds to load. Speed has become the most important feature for any app, if the speed is good, the customer will definitely go deep in the app. However, if the speed is bad then you will possibly never the user again.

Use Deep Link

The SMS, push notification or emails that you send will hold more power when you use the deep link in your app. If the user redirected to the target page and does not have to look for the product or services in the offer they are going to use your app more.

Incentivize

If you want your users to re-engage and get retain it is important that they come to your mobile application. Announcing rewards and incentives to use the app will encourage them to come to the app. This way you can retain your customers.

Closing Note

User Engagement and retention are co-related. If you want to retain your mobile app users, you need to keep them engaged. You can use the above ways to engage your users in the app so that they can be retained. Your app will then have an amazing impact in the competitive market.

The world has moved a long way since the days of the traditional shopping. The online shopping was the first step in this revolution. It has simplified the way people do shopping to a great deal. However, this method of shopping had its drawbacks as well. In spite of all the convenience it offers, the business enterprises do face certain barriers. There is a need to overcome these obstacles and make the process as simple as possible for the customer. The mobile shopping apps can play a great role in removing these barriers. Let us see what these are and how the use of the mobile shopping apps can help in overcoming them.

Barrier #1:
Reaching out to the customers is difficult in the online method of shopping.

The online shopping involves the use of computers and the availability of the internet. Naturally, you cannot expect a person to be near the computer at all times in a day to enable the business enterprises to contact him. The mobile app can help in this regard because of their unlimited reach.

On an average, every person in the US uses more than 3 internet accessing devices in a day. This could range from computers, laptops, tablets, smartphones, etc. Out of these instruments, the most common one is the mobile phone.

Statistics show that every person is within immediate reach of the mobile phone for more than 90% of their waking hours. Hence, contacting a person through his or her mobile phone is the easiest method today. Contacting a prospective customer is the prime responsibility of the business enterprise. The mobile phone has made it perfectly easy for him to do so. That is the reason why every online ecommerce website has a separate mobile application. Establishing contact with the customer becomes easy. You can sum it up in just two sentences.

• It is the easiest way to reach a customer.
• The mobile app provides the easiest way to interrupt a customer as well.

Barrier #2:
Collecting and maintaining data about your customers can be difficult in the traditional as well as in the online methods.

Data management becomes difficult in the normal online methods of shopping because of the different IP addresses people use while accessing the internet. This is not the case when they use the mobile apps. You have a dedicated mobile number using which the business enterprises can collect data and manage them as well.

When a customer downloads the mobile app on his phone, you can keep track of the number of times he uses the app or the number of people who download the app, etc. Mobile Application should have amazing features that help to get better customer engagement. This can help you update the data on a real time basis.

Barrier #3:
Not all businesses have the capability to advertise their products on the internet. This could be because of a limited number of products. Hence, there is a need for a solution that could adapt to various platforms.

The web app and mobile app are the best solutions under the circumstances. The smaller size of the screen allows you to limit the content available for display. This can make your website look more compact that it otherwise is. The smaller screen is the most convenient when it comes to creating content. You have the liberty of keeping things simple instead of complicating it too much. This can result in a better exchange of information between the business enterprise and the customer.

Barrier #4:
It is difficult to track the location of the customer when he uses the internet for shopping. It is not easy to locate the customer based on his IP address.

A mobile app allows you to track the location of the customer very easily. At the same time, you are also in a position to track the user responses instantaneously. This can make it easy to make the necessary changes to suit the customer’s preference. The availability of broadcast services such as Bluetooth and GPRS makes it easy for the business enterprises to estimate the location of the customer. This is particularly useful while notifying him or her about your promotional orders. The customer has an advantage as well because he or she is able to track the shipments effortlessly using these tracking methods.

Based on the customer’s response, you can choose to start a dialogue with him or her. This increased level of personal interaction is a benefit of the mobile app.

Summary

To summarize, one can state that the mobile apps have revolutionized online shopping in many ways. It has made things easier for the customer as well as the business enterprises. As far as the role of mobile apps in removing business barriers, one can summarize as follows.

• Reaching out to customers is very easy.
• One can improve the data management using mobile apps.
• The businesses can adapt to various online mobile platforms easily.
• Tracking shipments as well as customer responses, is very easy

People everywhere will be preaching about the goodness of having a mobile app for your business. Every business today has an app. Talk about grocery stores, vegetable& fruits stores, apparels, flower shop, etc. all have apps to ease their and their customers’ life. It has not only proved beneficial but has given them greater ROI.

Mobile usage is increasing rigorously. The graph below will tell you the revenue generated through a mobile app in 2015, 2016, and 2020. In 2015, where it was the only US $69.7 billion, in 2016 it was US $88.3 Billion but by 2020 it is expected to reach US$ 188.9 Dollars.

Well, now that you know more people are using mobile apps you also need to know how many people use a Smartphone for Restaurant Mobile App.

There are many apps already in the market for various businesses. Businesses have started doing well and it’s recommended that all have an app for their business. You can run your business on the go too.  There are many reasons why an app is important. Let us look at what Statista’s survey has to say for the same:

They found out that 46.1 % used a restaurant app to check its hours of operation. 38.2% search for deal or offers, 30% order food online 23.8% make reservation through the app. Therefore, apps for restaurants are very important.

Top 5 Reasons Why Your Restaurant Needs a Mobile App

Increases Bookings

A restaurant’s KPI (Key Performance Indicator)is depends entirely on number of customers who have been served their food or have ordered take away or home delivery. Now, you know that 30% are already ordering online and with an app things will be faster. The usage of apps and mobile is only going to increase. Despite using smartphones people prefer to use apps rather than calling for placing orders. Your KPI can increase largely if you launch an app for your restaurant business. You can use Push Notifications to confirm the booking in case you do not want to hire someone specially to make calls for confirmation on bookings.

Increases Customer Loyalty

Keeping an old customer retained is much cheaper than acquiring new ones. That is why it is important to keep an eye on your loyal customers and offer them with coupons and discounts from time-to-time. This is how some food joints increased their sales using the loyalty programs.

Loyalty programs become the top motivators that make customers spend more, and offering loyalty programs through the mobile app is easier and convenient to both you and the customer.

Helps Boost your Brand

All restaurants prime focus is to increase the brand awareness and let more people know about them. In addition, having a mobile app from where they can order, book a table for 2 or more and check the menu will increase your restaurant’s brand awareness. Therefore, yes a mobile is important for the growth and popularity of any restaurant. When planning to develop an app keep the following points in mind:

• You should have a unique logo and icon for your restaurant that catches the eye of your customer and they can immediately connect to it.
• The color scheme and the design itself should be same in the entire app and your other branding activities.
• Check other apps logo and designs and compare to what you have created. Will it make you stand out and be noticeable among the others?
• Do not clutter your icon by using words.

Location based Tracking

With location based tracking enabled in the app, you can track the correct address of the customers and make sure to deliver in time. You can also use locations to send deals for specific locations luring them into a meal for a specific time and specific location. This will fetch you more customers and you will always be correct and even your customers will get to the right restaurant with the location details.

Better Payment Methods

There are times when customers come to take the orders from the restaurant but have placed the order through the app or online. Many do not turn up because they have to stand in lines to make the payment. When you are allowing them to place the order from the app, why not allow them to make the payment. This will ease your work and the customers will find it easy to make payments and will not have to wait to pick their order. Giving them multiple options for payments in the app itself is beneficial.

You must have faced issues where they place the order and do not come to pick it, with taking in app payments; they will never leave the order and will come to pick it. It saves time and keeps your restaurant clear.

MobiCommerce Restaurant’s Turnkey Solutions

Where you have only thought about an app, how about having a website, web app, mobile app, and a Facebook store altogether? However, MobiCommerce has the right restaurant turnkey solutions for you where they provide each of these to you. You do not have an app, do not worry we help to set-up all the four for you. It supports both Magento & PrestaShop eCommerce Platforms. We help to bring your offline business online.

The Turnkey Solution consists of an E-commerce Website, Mobile App, Web App, and Facebook Store. Let us take a closer look at each of them.

With technology, moving fast in all sectors it has seeped into the food and restaurant sector too. Having a mobile app not only eases your work but it also helps to boost your brand and increase your sales. It connects you and the customers well and makes sure that you are offering them the best services. Therefore, an app for a restaurant is very important.

Globally there has been a remarkable growth in mobile users and app users. People prefer to do various tasks like searching, reading or shopping online, and now with apps in the picture usage of desktops and laptops has also reduced to a great extent. There has been an immense growth in the mobile app downloads worldwide. Where in 2016, it was 149.3 billion; it is expected to reach 197 billion in 2017. Even the revenue generated through apps has increased. In 2015 it was only $69.7 billion, in 2016 it increased to $88.3 Billion; by 2020 it is expected to reach to $188.9 billion.

“Understanding the importance of Mobile Apps, MobiCommerce works with a mission to create apps that will connect the customers and the shopkeeper.”

The team works coherently towards developing mobile apps that will ease your day to day tasks and give you more returns on your investment. If you want your products to reach to the right customer, then you need to bring your business to the Mobile App. You might miss a lot of business if you don’t have an app. We have created many apps and customers are really happy. Below the top 8 mobile apps that have the maximum download. Let’s take a closer look at each of them.

#1. L’OCCITANE en Provence

#2. Target Publications

It covers a wide range of books for:

• Pre-primary & Primary Books like story books, rhymes, alphabets, Marathi & Hindi books, activity books, etc.
• School Books for SSC Maharashtra Board & CBSE School Section
• Junior College books for Maharashtra Board for 12th Science & Commerce
• Engineering Diploma Books
• Entrance Exams Books for NEET UG (AIPMT), JEE Main, MHT-CET, MPSC, Maharashtra Police Bharti
• E-Books for 10th Maharashtra Board, 12th Science, Commerce Maharashtra Board
• General Books for Medical & Health Care, Animal & Nature

#3. My Pet Shop Online Shopping

#4. Auto Trends

#5. Altyn Acar

#6. Alvaro Moreno – Tienda Online

#7. 99jewels

#8. EzyGrocery.in

All-in-One vegetable eCommerce Website and Mobile App Builder. These were just a few of the successful mobile apps that we have listed above. To know more about the apps we have developed you can visit our portfolio on the website.

There is no doubt that reviews play a major role for the website and for your mobile app. They can add or reduce your customers and your business based on the information shared through the review. They help in enhancing the business growth and adding more customers to the current list. Reviews have always been very important, earlier we used to take reviews in person. But today the scenario is a little different; we get more than expected reviews online when we are looking for some services or products to match our requirements.

Lets’ say You want to watch a movie, take a trip to an island or the forest, have dinner in a restaurant or buy anything else, reviews will be very helpful in making the right decision. As per the surveys of ConeComm and Score, let’s take a look at the stats below:

• 80% of people change their buying decision entirely based on the negative reviews they have read.
• 80% of people say they trust online reviews like they trust personal reviews.
• 40% people say they search for local businesses online when they plan to approach them.
• 48% will visit your app while 21% will do shopping from there.

What makes reviews important for any App?

Launching an app is one thing and making it successful is another thing. Launching is not enough for your app to be successful. You need to have a good amount of customers registered in your app and using it for shopping and other purposes. To grab these customers, it’s important to have positive reviews online. If your mobile app has good reviews, its visibility will increase and anyone searching for apps with your services or products will see it on the first page of search engines. This way they will download the app and here begins your journey of success.

Along with the positive reviews, one has to be ready and prepared for the negative ones. You can’t satisfy all the customers. Where some are happy and there will be some having complaints about your services or products. You can take their feedback and see how you can solve those issues. People look for apps that are user friendly and use the latest technology. If you have that in your app, those negative reviews might not affect them much.

Here are 5 smart ways to Boost Reviews for Your App

#1. Boost Downloads through ASO

If your app has friendly features and users don’t face any problems understanding them, your success ratio will be high in App Store Optimization. This will increase the download of your app. So, if the customers' say that your app is user friendly and feature enriched, new customers will be compelled to download the app benefiting you the most.

#2. Ask For Reviews

Make it a rule that whenever there is a first time user of the app, you ask them to leave a feedback and rating. It is important to boost your sales and downloads and even more important to get the feedback to make more improvisation for the future. You can be sure to increase the reviews this way.

#3. Offer Rewards

Rewards are welcome anytime. You just need to set a few rules and you will see how happy the customers will be upon receiving the rewards. You can offer them discounts, or add money to the wallet for certain activities or purchase. This way you will get sales and of course more positive reviews from the customers as well.

#4. Give On-time Support

There will be many customers who are facing problem either using the app or making a purchase or adding products to the cart and they will always contact you for the same. Giving them immediate support and helping them sort the issues will always leave a positive impact and build more trust in them resulting in getting more positive reviews for your app.

#5. Run Contest on Social Media Platforms

If you want to target more people you must use social media platforms as your main marketing tool. You run a contest for the app users, announcing some enticing prizes for the winners. This will ensure that customers who don’t have the app will download it that helps to increase your customer base and you will have more contestants to participate. This way your reviews will increase more.

Just bear in mind not to have fake reviews added, because if there any fake reviews then you might end up losing customer loyalty plus your app might be removed from the app store.

Summary

Reviews play a major role for apps as it enhances the sales, and increases the visibility. Thus, one must always ask for reviews from their customers at the right time. Be it positive or negative reviews must be taken from them. If it’s positive, it is fine. But, what if it is negative as negative reviews will be dangerous for your business. Take an immediate action, solve their issues as soon as possible and make them happy.

Have you ever got the feeling of disappointment of not getting a product as described in the store? Well, you are not alone! With the inception of the virtual world, such disappointments have only increased more and more amongst people. And by the virtual world, we meant to include mobile e-commerce apps as well. It is very rare happening that you downloaded an e-commerce app in your mobile and liked it immediately. And maybe in seven heavens, you may get one such app that has each feature you have ever craved for. However, it is easy to criticize others, but whenever you are in the same position of the creator, many points just slip out of mind. To help you out in such situation, we will discuss top 7 such must have features that will help you to engage more customers. Keep reading.

#1. Upgraded User Interface

The first concern in engaging your customer should include the user interface or UI. Your mobile app should be well updated with the latest version of the Android and IOS8 as well. If not, lots of customers will be deprived of visiting your app, and it should be avoided at any cost. It not only brings bad reviews, but it also reduces customer engagement and conversions as well.

#2. Better User Experience

The user experience is a complex field to dive in. It is a vast area, and many things can be included in this field, although you cannot satisfy all the customers at the same time. However, simple User Experience or UX is best preferred. To enhance the user experience, you should include personalised widget system, deep link, social media logins, quick guest checkout, advanced product filter, customized views such as masonry grid view or layout editor, etc. However, depending on your business type, you can include many other features as well to simplify the UX.

#3. Push notification

Another great feature one should add to increase their conversion rate is push notification. Push notifications are always handy, and it gives customers precise information about many things that are going in an app without opening that app. However, push notification should always be included strategically; otherwise it will be a complete waste.

As per the study report shared by David Mitchell, Push notifications have a 97% response rate.

Read more: How Push App Notifications can Enhance Customer Retention

#4. RTL support

RTL means right to left. Only a very few languages in this world use the RTL text direction but those few languages cover more than billion of people, and among them, the most important region is the Middle East. So, if you are launching an app worldwide, never forget to make it supportive of RTL. Otherwise, you will be missing one big chunk of customers.

Read more: Why MobiCommerce is Most Preferred mCommerce Platform in Middle East Countries?

#5. Better globalization

A mobile app should have a great globalization feature to grab a bigger customer base and to increase the conversion rate. For such purpose, multi-lingual feature, multi-currency feature, multi-store setup feature should be added in any mobile apps.

#6. Offers, coupons and discounts

Another great feature to attract customers to your mobile app is to give different attractive offers, discounts, coupons, etc. Whenever customers see that coupons and different offers are available on your apps, they are more likely to install it and use it. Let’s see what Think with Google Says about app re-engagement.

#7. Feedback and analytics

Feedbacks are an excellent way to engage customers, and it is true for mobile applications as well. The feedback and analytics option in your mobile app can increase your client retention. Whenever new customers think of installing any app, they first scroll through the feedback area. From a survey of PeopleClaim, it has been seen that 70% of customers consult product feedback or reviews before making a final purchase decision. Also, a good analytics and tracking system also helps to engage more customers.

Conclusion

We all know and it is pretty much clear that it is not easy to attract customers to install mobile apps. As much as people install mobile apps, they uninstall it at the faster rate. From aKantar/ITRstudy report, it has shown that in a span of 1 year, almost 89% of customers are likely to uninstall an app. However, if the above seven features and characteristics are being kept in mind, the uninstall rate might be reduced for your mobile apps. Also, there are other features as well that helps to increase the conversion rate of the customers such as more visual representation because it has been proved from the report of Kissmetrics that 93% of our brain are more perceptive to visual presentation, frequently held contests, more video representations, better advertisement on social medias etc. can be extremely helpful in promoting your mobile apps. But before applying these secondary features, one must implement the primary feature which is mentioned above to create the base customer retention place. Happy featuring!

Whenever we buy anything, we first look for manufacturing date or best before date in Consumable Products, For Consumer Durables, we see the Warrantee and Guarantee Periods. Similarly, for software products or services, we look for the support and maintenance duration. MobiCommerce already provides 6 months of Free Technical Support to the clients who opt for MobiCommerce Deliverables.

To make them feel even more secure, we recently introduced its Annual Maintenance Contract (AMC). The sole motto behind this was to let the clients focus on their core business leaving their Maintenance & Upgrades headaches to Mobi’s Technical Experts. Under this AMC, the client would be eligible to avail the below services:

1. Bug Fixing with your App Anytime Throughout the Year

Any issues encountered MobiCommerce Deliverables mentioned in AMC (Support and Maintenance Policy) document would be addressed on urgent basis throughout the AMC validity.

2. Get Priority Support & Scheduling, When you Need It

Our support team will work to their best to get your project lined up on the priority basis as and when you require and would be on their toes to get your queries resolved.

3. Free Upgrades & Updates

The perk of this contract is you get all the upgrades and updates and that too for free. Our development team keeps on working and comes up with the enhancement in the product be it UI, Feature or any other. You could avail all of them for Free.

Recently, we had launched our latest version (3.0) and on subscribing AMC, you would be getting the latest version for FREE.

4. Compatibility with New Android & iOS Versions

If any new versions of Android & iOS will be launched, the compatibility issues of the same would be our headache. We would ensure to resolve it as soon as possible.

Our AMC is designed to take care of the things you can’t control at your end!

“True Dedication, Passion and Hard Work towards your goal help you to create the benchmark.”

Well, same as what our team did. An outstanding performance by delivering a project in just 3 hours.

Few days back, one of our executive got a call from a client named Antonio Galante, based in Italy. He showed interest in our Apps for his online Fashion store and wanted the Apps to be delivered same day. Within fraction of seconds the deal was closed and as promised by our executive, we delivered it the same day.

What makes this project more interesting are the challenges we faced while executing the same. The biggest one was the language barrier, the client only communicated in Italian language and our team made all the efforts to overcome this and took care with the help of translator. When it comes to support part, MobiCommerce team is always on their toes.

Secondly, we had to create Icons, Logo as well as other design stuffs for the client and get is approved within a go. Kudos to our designing and development team to take care of this with such an ease. The team reverted instantly to address the requirements of client and completed the project and made their apps live within hours setting a benchmark for future projects.

The client was so happy that he reviewed us on one of the renowned platform, “Trust Pilot”. Below is the screenshot of the same.

Here is a translation of his Italian comment:

“Fantastic APP! MobiCommerce Personnel instantly reverted for each of my questions. In 2 days I ended my APP. 10/10 for Help and Prompt Response. I recommend everyone to experience MobiCommerce!”
– Mr. Antonio, an owner of Age Vintage

Client Satisfaction is all what we crave for and we can work 24*7 to make our client happy.

Ecommerce is the future. It came late but revolutionized almost every industry. The reason behind ecommerce catching up is the customer-centric approach; making life easier and saving time over brick and mortar shopping. The industry is booming and the numbers of mobile shoppers are increasing almost every day. If you are looking for a choice between eCommerce website and mobile app, Read out the 7 reasons why you should have both of them:

#1. Your Customers Prefer Both

Normally before buying any product online, customers research the same brands at many places. In between there are competing brands that are trying to attract customers. Having an eCommerce website as well as mobile app gives you major touch points where you can attract customers. Moreover, normally a customer journey starts from mobile app or mobile browsing, generating interest and ends at desktop with buying the product. Leaving any of these points can results in lower sales and profit for your business.

Additionally, research suggests that consumer prefers mobile apps. As per a study, 89% of consumer media activity occurs on mobile apps. Not only can the right app help in attracting loyal customers, but it can also reward them with a more convenient and interesting experience. Mobile commerce also accounts over 35% of eCommerce sales. Thus, it is pretty clear that both have profound place in eCommerce industry.

#2. Better Conversion Rates

Businesses using both are likely to receive better conversion rates in terms of product buying and customer loyalty. Both mobile app and eCommerce website facilitates journey of customers in different areas of sales process. Covering up each other at different stages of buying decisions, one can’t trade off other at any cost.

#3. Increased Marketing Options

With a single channel of promotion, obviously there are limitations in terms of marketing also. With multiple channels of communication, various promotional tools like Push Notifications, App only Discounts, Cashback etc. can be used. While remarketing ads or transactional mails can work best for desktop savvy customers, push notification do the same for mobile customers. Customers these days need some marketing push at each sales funnel stage which is not possible via only one option. This simplifies why there’s no choice between mobile app and eCommerce website.

#4. During Downtimes, One can Work with Another

Technical glitches are part of websites, data backup, recovery and storage. Though most of the people just talk about customers’ journey, simplifying user experience, this is one of the major reasons, you should choose both. When you are hosting a website, many a times server go down or encounter some other problem. Presence of mobile app during the same time can prevent from losing your customers or reducing the chances of brand switch.

#5. Offers Distinctive Benefits

Both mobile app and eCommerce website offers distinctive benefits. Mobile app promotes brand loyalty among customers where eCommerce website provides advantage among thousands of eCommerce businesses. Many businesses like Myntra even tried to do away with website and run on mobile app, but failed and therefore had to start again with their ecommerce websites. This shows how you cannot leverage proper benefits of marketing without combined strategy for both.

#6. Better Marketing Strategies

With app and eCommerce website, better marketing strategies can be developed. These strategies can make you ahead of your competitors. The good part about these strategies is they are interlinked, so there’s no need to pay extra to promote them differently.

#7. No Extra Cost in Developing Both

These days, there are many software companies that build both app and e-commerce website at nominal cost. They also provide features such as push notification, payment methods, deep linking, customization and many more. MobiCommerce is one of them. With more than 500+ customers it has a huge client base catering every industry. Check out the portfolio.

Summarizing It:

The debate still continues which wins over another, but we suggest you to check for yourself by trying both app and eCommerce website for your business. If you already own a website, also try for mobile app and see how it contributes to your sales and bottom line.

With people increasingly jumping onto their mobiles for either entertainment, research or to make purchases, Businesses around has to be present on all the possible platforms (Desktop, Web App and Mobile App) to cater their potential customers. They would be running out of competition even if they miss out any single platform.

Considering latest platforms, a huge chunk of audiences say around 2.32 billion are present on smartphones worldwide these days. It has found that an individual averagely spends 2 hours a day on smartphone. Missing out this platform may cost businesses to lose quiet high potential audience and incur a huge loss in brand building as well as sales numbers too.

Mobile App is one of the medium to reach out to your potentials. With the availability of huge number of apps relevant to your business, its quiet challenging to let your mobile app get downloaded and used by your potential audiences.

MobiCommerce works hand-in-hand with their customers to provide such an amazing app with extra ordinary UI. Read out below what our clients has to say about their success and how MobiCommerce has played an important role in making them achieve it.

IndoHaat Pvt. Ltd.

What IndoHaat is all about?

IndoHaat is an online market place, offering varieties of products to compare with wide ranges across various categories like Mobiles, Electronics, Apparels, Footwear, Home Appliances and many more. It brings the quality products at your door step at competitive prices.

What pushed Mr. Shashank, founder of IndoHaat to go mobile?

Continuing the studies, Mr. Shashank came up with the idea of starting IndoHaat. He just had his online Magento store and planned to have their own mobile app as it was their necessary requirement to cater people across and he also found that desktops now a day are not too user friendly so they launched their app with MobiCommerce.

“With the motto serving customers the best product with the unbeatable price, IndoHaat is stepping towards success. Having the mobile app is increasing the sales figure averagely.”
– Mr. Shashank, an owner of IndoHaat

Chinaonline.pk

What Chinaonline is all about?

Chinaonline is an online store based out of Pakistan which allows you to look around and buy from ample product range offering large discounts in various shopping categories such as Fashion, electronics goods, home accessories, health and beauty stuff and so on. It offers great deals for the day for your daily aids.

What pushed Mr. Tanveer, founder of ChinaOnline to go mobile?

Mr. Tanveer Hussain had a dream of providing the basic products at comparative low prices for all the Pakistani residents. Owning an online store, he planned to go one more step ahead to serve people at their fingertips and therefore built an app with MobiCommerce. Currently, his app has around 10000-50000 installs and he is very happy with it.

“Easy Interface is what people require in an app and that was my basic requirement. MobiCommerce gave an app which fulfilled my requirement. I also liked the Widget System feature which they offer. I can now customize my app on my own as I wish too.”
– Mr. Tanveer, an owner of ChinaOnline

Krokyeg.com

What Krokyeg is all about?

Krokyeg is a brand based out of Egypt; the name itself depicts the same i.e. “Kroky” and “eg” stands for Egypt. Their name is synonymous with manufacturing and selling quality decorative products like Lights, Frames, Tableaux, Clocks, etc.

What pushed Mr. Mohamed, founder of Krokyeg to go mobile?

Fathey Mohamed decided to build his own branded app as he analysed that 70% of the traffic comes from smartphones and he would like to fill that gap of their business by having their mobile presence and hence contacted MobiCommerce to get their app ready for their Magento store. He had noticed an average amount of increase in the sales figure after publishing his own app.

“Mobile Apps are faster and more user-friendly and above all I can send alerts about new arrivals via Push Notification feature offered by MobiCommerce app to all of the clients who have installed my app.”
– Fathey Mohamed, an owner of Krokyeg.com

MobiCommerce has helped their clients to serve to their respective customers in varied ways via having them build their own apps through its platform and give a personalized touch to it.

Mobile Commerce – this term has a lot to say. Since there are myriads of strategies introduced to boost online market during festive seasons, the giants of mobile eCommerce are able to easily roll up with attractive business concepts to tempt their customers to buy during Diwali festival. All eCommercetycoons such as Flipkart, Amazon and Snapdeal offered 5 days of festive sale on heavy discounted price. 5 days were divided among various categories like apparels, household, electronics, mobile, furniture’s etc. Along with crazy and tempting discount offers, this time Flipkart and Snapdeal have applied one more tactic by collaborating with Bajaj Finance – No cost EMI. If the customer has Bajaj Finance card then customer can shop on EMI without paying any additional interest on it.

Let’s talk aboutFlipkart’s big billion day sale!

Within just an hour of its launch, one lakh foot wears were sold. As per the estimate of an industry on normal/regular days, value of fashion and lifestyle products sold by Flipkart is Rs700 to 1000/- whereas on big billion day sale, it got increased to Rs. 2500 to 3000!

There were over 20 million total visitswithin just 19 hours after the announcement of big billion day sales. As per Flipkart, they sold millions of products in first 10 hours. From the total traffic of 20 million, 60% was sale of fashion and lifestyle products were boosted. Add to this, mobile apps gave 73% of business, whereas desktops helped generate only 15% of business.

Let’s talk about Amazon

Surveys stated that, it took the place of Google Play and Apple App store under shopping category. According to stats, from Amazon they saw five times growth in mobile app and were able to generate 80% of the traffic. Online transactions taking place over the apps also increased by 7 times. Moreover, Samsung, Lenovo, Xiaomi had become the most prominent brands among the mobile category sales.

Along with mobile, mobile accessories sales raised 5 times more. Also, consumers’ electronics grew 20 times where as fashion category showed 44 times growth. Auto category growth was five times along with unexpected growth in furniture category of 12 times within 3 days of sale.

Snapdeal Did It Well Too!

After Flipkart and Amazon it was time for Snapdeal to introduce its season sale and let’s see how the sales performance was for Snapdeal. According to the latest stats,Snapdeal sales volume overall have surged 9-10 times higher than the other e-tailers websites. There was a sharp change in the quantity of sales; it was because of the partnership with key brands. Most of the sales were from Mobile app which covers almost 70-80% of total sales during the season.

As per Snapdeal they sold 10 products per second which includes Smartphone every 6 second, laptop every 20 seconds, on every 30 seconds a tablet, a pair of footwear every 10 seconds and many others. There was 100% sales growth this year as witnessed to the previous year. Categories like fashion and electronics played exceptionally well up to the mark and on the other side home décor and furnishing also came out to their expectations.

Here are the numbers which are being rolled out nowadays.

“Are you kidding me?”This is the reaction people give after reading thebelow figures.

Whopping Sales through Mobile Apps

• Flipkart sold 15.5 million units
• Amazon sold 15 million units
• Snapdeal sold 11 million units

How These Big Companies Can Claim Above Numbers?

Amazon released the numbers a day before and claimed 15 million units in five days of sales. Flipkart along with myntra and Jabong sales collection, claimed 15.5 million units.Snapdeal claimed to have 11 million units sold along with some cash-back offers from free-charge wallet. For Amazon it was the most important membership area which worked out well during this sale season. Using the prime numbers there is no fair match with Snapdeal and Flipkart which does not include any special customers.

Flipkart worked out technically this time and so it did not disappoint any of its customers, like previous year. Flipkart claimed that, this time they were ready to handle traffic which would be expected during those 5 days sales. On the other hand,Snapdeal and Amazon were never a part of any such technical issues.

Phew! The e-commerce giants played amazingly with their mobile apps.

An Immediate Verdict

Flipkart was on top and no one made it up to cross Flipkart! Thus it is a winner who is moresuccessful than others. The rivals are still standing behind Amazon and Snapdeal.

Stats are impressive and these had made customers buy things at economical level which in turn is helping these eCommerce platforms as well as small and large retailers and wholesalers. It’s like a 360 degree chain working when we talk about e-commerce!