Category: B2B eCommerce

Do you want to create a progressive web app for your B2B eCommerce business? 

You might wonder what things you should take care of before developing progressive B2B eCommerce solutions.

Or the mistakes to avoid when you want to develop your B2B eCommerce solutions.

As the competition in the market is increasing, companies are developing advanced web solutions to become successful.

Therefore, read this blog post to learn about the mistakes that you must avoid when creating PWA for your B2B eCommerce business.

9 Unnoticed Mistakes You Should Avoid During eCommerce PWA Development

These are the basic and unnoticed mistakes that every entrepreneur should take care of when creating their own PWA eCommerce solution. Let’s start with the first mistake.

1. Developing Complex User Interface for Your Users

It is said that simplicity is about subtracting the obvious and adding the meaning by John Maeda. So, when creating your eCommerce solution, you must ensure that the user interfaces are simple, not complex. What if you create a complex user interface? 

Developing a complex interface confuses your users and reduces the frequency of getting engaged in your application. This leads to a loss of users that continuously use your solution. Plus, a complex user interface increases the efforts of your users to find a particular product or service for checkout. 

Whereas, here are a few benefits of a simple user interface.

• Users get attracted to clean and simple design
• Increase user engagement on your PWA eCommerce solution
• Increase the speed of making purchases

2. Not Having Clear Navigation in B2B eCommerce Platform Software

You might know that a progressive web app acts as a mobile app and offers a native user experience like mobile apps. Therefore, you should have clear navigation of your application. Creating a user journey helps you to avoid the most possible bugs that users might face in the future. 

So, to avoid any confusion on your eCommerce solution, you should offer a navigation bar. This way, you guide your users to easily navigate your B2B eCommerce platform software solution without facing any hassle.

3. Over Load of Push Notifications

Sometimes benefits of PWA technology can become disadvantages for B2B eCommerce solutions. The reason? Sending too many push notifications to your eCommerce solution users creates disruption. 

However, you need to identify the timeline and frequency for sending notifications to your users. This way, you keep aware your users of your new services and products.

4. No Consistency in the UI of Your eCommerce Solution

Design is an extremely important part of whether you want to develop a mobile app or an eCommerce solution. Because user experience is always on top of the user interface. Design connects your users with your software. In addition, the design itself determines the story of the UI/UX designer’s efforts. 

Therefore, experienced UI/UX experts prefer to keep consistency in the design. So, users are able to connect themselves with the design of the application. This is the reason that you should ensure the consistency of graphic elements for your eCommerce PWA development.

 You would notice that tech brands such as Apple or Google maintain the design elements in their mobile phones and even on their websites and software.

5. Creating Complication Checkout Process

As per the study, 20% of online shoppers abandon their shopping carts because of the complex checkout process. The reason is people don’t want to invest much time during the checkout page. As you get more customers, there are higher chances of cart abandonment.

Thus, you should create a simple checkout process in your eCommerce solution. This way, you have the least chance of the checkout process. However, we also suggest you keep the simplest checkout process. To keep your eCommerce checkout process simple, you can even use the Magento 2 One-step Checkout Extension.

6. Use of Complication Fonts in Your eCommerce Solution

When having simple and readable fonts on the eCommerce solution, there are fewer chances of loading issues. As you include exclusive fonts, there are chances that it take more time to load on your users’ website. On top of that, even it can also happen that some of the old web browsers don’t load the new and exclusive fonts. 

Even, if the browsers support these new and heavy-weight fonts then it can be seen that it increases the load speed of your PWA eCommerce app. And, it is believed that there are very few chances of a website getting ranked as Google doesn’t like websites that take too much time to get loads for the LCP.

7. Not Making Your eCommerce App Available Offline

You must create your eCommerce app that is capable to work even without internet connectivity. PWA technology allows you to create an offline application so users are able to work are even when offline on the internet.

How does it help? Creating a PWA app that helps your users to use your application offers a great user experience. Because if you don’t have offline functionality then users might leave your app and it could lead to leaving potential customers.

8. Making it Less Compatibility with All Types of Web Browsers

Before developing your eCommerce PWA app, you must check all the browser compatibility. This is because your app should work on all types of web browsers and should function well so users don’t get abandoned by your website.

Avoiding browser compatibility can lead to the failure of your progressive web app for your eCommerce business. Therefore, you must ensure that your eCommerce app is compatible with web browsers and functions well on the platform without facing any major difficulty. Because you must ensure a good user experience so you gain more users to your website.

9. Avoiding Integrating SEO functions in Your eCommerce App

When you develop an eCommerce PWA app, you should know that one of the core functions of every PWA is SEO compatibility. But, if you don’t make it an SEO-centric app, then you are missing the opportunity to rank on Google.

Therefore, you should integrate SEO functionalities or make your eCommerce app SEO compatible. So, you can rank your eCommerce app on the top search engines like Google, Bing, and Duck Duck Go.

Conclusion

If you are planning to create PWA for your B2B business, then avoid these mentioned mistakes. By avoiding them, you would be able to create your PWA application better compared to the normal PWA app. So, you get higher chances of the PWA solution getting successful. If you have any queries or questions, connect with us. We are a premier PWA eCommerce solution development company. We have developed over 2500+ apps for different clients around the world. 

Imagine if you have various products in your store, and still, you are not able to generate enough sales from your store. 

What could be the reason? 

According to Adobe research, 38% of online shoppers don’t purchase from the website when they feel the design is unattractive to the store. 

So, you need to focus on the user experience of your eCommerce platform. A good user experience helps your users engage and encourage them to make purchases. The more easy actions of purchasing any product, the increase the chances of sales.

That’s the reason why you should focus on the user experience of your website, and making your website easy to navigate, helps you to increase purchases. Let’s get started to know the tips that actually help you design an attractive UX for your eCommerce platform.

What is eCommerce User Experience?

eCommerce user experience means designing a familiar interface from the end user’s point of view and figuring out how you will provide your users a simple, enjoyable, and logical online shopping.

eCommerce user experience is about creating a user journey to know how a user will interact with your website. 

If you are unable to keep the smooth user experience of your eCommerce platform, then there are chances that your users might abandon the cart. 

As a result, you face massive abandon carts in your eCommerce application, where your users left your B2B eCommerce platform in-between making purchases.

As you know, user experience is essential to attract and retain the users to your platform, and let us know the reasons why user experience is a key element when building an eCommerce platform.

• A B2B eCommerce platform is not similar to a B2C platform because B2B products include a detailed description of product specs, technical information, product compatibility data, and even comparison options with other relevant products. 
• The buying process in B2B is different than in B2C because the B2B buying process includes some common administrative duties. So, all the administration should be easy to perform and less complicated.
• A satisfactory B2B eCommerce platform makes the users’ navigation easy for the end-users. It reduces the time and efforts of buyers in searching for categories, top products, discounted products, and product filters. 
• The less complexity in the B2B eCommerce platform results in more engagement.
• Most B2B eCommerce software solutions have a massive catalog of thousands or millions of products, so providing on-site search is essential. This way, your users can search the product for and land on your website.

Considering all the above-listed points, it has now become clear why UX is essential for your business.

To design a user-centric UX for your B2B eCommerce platform, you must consider various design elements. 

Here are the tips that will help you develop a B2B eCommerce software catering based on elements of good UX.

7 Tips to Design a User-centric and Attractive User Experience for Your eCommerce Platform

1) Offer Smooth User Experience on Your B2B eCommerce Website

Make it easy for your users to navigation easy to your website. Your whole user journey from searching for products to making a purchase should be smooth without any user-facing errors. To offer the best user experience to your site, you need to offer the following things. 

• Buyer-specific payment or shipping methods
• Saving the order lists in the carts
• Option of flexible pricing
• Create purchase orders
• Ability to review the orders

2) Place Call-To-Buttons in the Right Places

On any eCommerce website, CTAs are the most crucial design element and effective for results, so make sure to keep CTAs in the right place, and your CTAs should be easy to find by users. 

Keeping the eye-catching CTAs on your website draws your customer’s attention and tempts them to take action on your website.

3) Voice Search and Shopping in Your Mobile Platform

Over the last few years, the curiosity about voice search features increasing in eCommerce platforms. Siri and Alexa are the two most popular accurate voice assistants offering results when asking something. In addition, today people want to shop using voice assistants. 

Adding this feature to your mobile B2B eCommerce platform will enhance your platform results. But, make sure when you add this feature, it is easily accessible in your store for your end-users. So, when you hire an eCommerce developer, ask him/her to place it at a visible place in the store. 

4) Place Relatable and Effective Content on Your Website

When you design your B2B eCommerce store, you should need focus on your content part. In B2B eCommerce sites, content is also essential because your users should get the relevant and correct information on products.  

Deliver the correct information to your viewers, so it helps you to generate authenticity for your website. Offering personalized content on your website to your users. This way, you connect your users to your store in a more personal way.

5) Provide Extra Value to Your Users

As said above, the content of your website is essential, so it is also important to engage your customers on your platform with multiple content materials. 

For example, offer educational purpose content to your users to engage them easily. Here’s the list of information you can provide to your users. 

• Video tutorials of your products
• Provide manual and documentation of your products
• Explain the products features and working process through blog posts or articles
• Offer marketing material to your user’s new products and releases

6) Allow B2B Customers to Manage the Multiple Invoice Properly

In B2B eCommerce businesses, invoices are very essential. It becomes frustrating if your users can’t find the invoices at the correct timing, so providing an effective and proper way for your users to manage the invoice is very crucial for your platform. Following the below steps makes invoicing access easier for your customers. 

• Send your users automatic emails of invoices
• Offers a separate invoice section to your users to manage invoice
• Offer simple navigation from order history to access the invoice
• Allow the option of downloading a particular invoice to multiple invoices from the dashboard

7) Provide a Good UX Journey for Product Discovery

As the B2C websites are not similar to B2B eCommerce websites, the product discovery journey should be an effective one for your users. As millions of products are available on your B2B platform, ensure providing results with industry-wise, category-wise, and popularity sections.

• Create industry-specific products pages
• Create popularity-based product pages
•  Create top category-based product pages
• Show your new products on your home page
• Offer comparison functionality for effective decision making

Conclusion

In this blog, you learned about UX and its importance in the B2B eCommerce platform. As a leading eCommerce development company, we help businesses to create customer-driven B2B eCommerce platforms. So far, we have helped over 2500+ businesses with our technology-driven solutions.

Do you have a B2B eCommerce marketplace platform? Are you looking for ways to know if your marketplace is moving in the right direction? 

There are specific metrics available that can help to measure your eCommerce store success. 

But, 

• What does it mean by KPIs metrics in eCommerce? 
• Which are the crucial metrics to measure the success of your eCommerce platform?
• How do KPIs metrics help to improve the eCommerce store?

You will get answers to your all questions from this blog. To provide your consolidated information, we have talked to developers who have experience in creating B2B eCommerce solutions. With their help, we have listed down the most important metrics to make any eCommerce solution successful in the long run.

Let’s get started.

What Does It Mean by B2B eCommerce KPIs for Marketplace?

KPIs (Key Performance Indicators) are the important measurements to check the progress and success of your eCommerce business. Having access to the KPIs helps to know your platform’s weaknesses and strengths and where your eCommerce business is heading in the future. KPIs help you to track and monitor your business’s growth, sales, conversions, and conversion rate ratios. 

So, as you have a B2B eCommerce platform and its KPIs, know your specific platform goals. For example, you want to increase your monthly recurring revenue, increase customer retention rate, increase the number of orders, and lastly increase the overall conversion rate of your B2B software solution. Doing this will help to make your platform the best B2B eCommerce platform for your users in the market.

So as you know now, KPIs for B2B software solutions. Let’s understand the ways to identify KPIs.

How to Identify the KPIs for Your Business? 

To know the KPIs for your business, you have to ask several questions to yourself. Below are some questions to help you. 

• What is the objective of your business?
• What are the end goals you want to achieve with your eCommerce business?
• What is the weakness of your eCommerce software solution?
• What are the strengths of your eCommerce platform?

Answering the above questions will help you to know where you actually stand according to your goal and where you need to go in the future to achieve the goal. This way you will be able to take your team ahead as per your goal and motivate them to achieve the most. 

Moving further let’s look at some of the important KPIs of B2B eCommerce software solutions. 

5 Top B2B eCommerce Solutions KPIs to Measure in 2022

If you running an eCommerce marketplace platform, ensuring it gets successful is not that easy. Satisfying the dynamic needs of users, offering a proper user experience, and managing profits simultaneously is difficult. 

But, with the right actions by measuring KPIs, these problems can get sorted easily.

1. Customer Retention Rate on Your eCommerce Marketplace

This metric lets you know how many customers are repeatedly coming and purchasing products from your eCommerce business. In short, the CRR measures how long a customer stays loyal to your brand and how much time he/she continues to purchase from your business. Also, you can measure how many customers continuously left your brand within a certain time. This is known as the churn rate.

Here is a quick formula to help you find the churn rate percentage.

Churn rate = Total customers  – X no. of customers at end of month/ no. of customers at starting of month X 100 

CRR metric helps you know the overall performance of your eCommerce platform and lets you know how many average users are active on your eCommerce stores (daily/weekly/month). You can use the same formula to calculate the churn rate for weekly users. The churn rate helps you to know the average percentage of users who left your eCommerce store and how you can decrease your churn rate effectively.

2. Average Order Value of Your eCommerce Store

This metric helps you to know the average value a customer spends on your eCommerce platform to purchase a product or service. In short, an average order value that a customer spends. With this KPI, you are able to know if an individual is continuously spending a certain amount on your platform. In addition, you are able to know what is the average order value customers spend on your platform.

So, measuring this KPI helps you to know where you need to improve and how you can upsell your customers to make more purchases on your platform. Also, you can know if you are able to make upsell or cross-sells to potential customers of your eCommerce platform. This is possible when you bifurcate the customers on their spending and categorize them from higher spending to lower spending. So, the customers who spend higher on your platform are the potential ones.

3. Lost Carts or Abandonment Rate

This metric allows you to know the percentage of customers who add the item to the cart and left the store without making a purchase. So, you get an idea about items added to the card, the value of the cart, and how long they were on the platform. By this metric, you are able to predict that customers were interested to make the purchase but left the store somehow without making any purchase. 

However, you can make strategies to reduce your abandonment car rate and increase the sales lifecycle to make your store more profitable in the long run.

4. Reorder Rate 

With reorder rate KPI, you are able to know which products are being purchased by consumers the most. So, you can manage your store products according to and keep the extra stock of products that are high in demand during a certain period or season. 

With this metric, you can reduce the bounce rate of your eCommerce store and increase your consumers’ trust in the platform to make new purchases. Having the right amount of products in the store helps you increase the store purchase and profitable in the long run.

5. Return on Investment

The most important KPI of your eCommerce software solution. With this metric, you are able to know whether your eCommerce platform is profitable or not. If yes, then how much percent of profit do you get on a certain amount of investment. 

On the contrary, if no, then how much percent of loss you are facing from your eCommerce platform. This way, you are able to measure the money efficiency on your platform and how you can improve your eCommerce platform to make more profits. There are several ways through which you can measure your ROI.

ROI = Total Revenue Generated/Cost

With the following metric, you are able to know if the project is overall profitable or not.

CPI = Earned Value/Actual Cost

This metric allows you to know the difference between actual costing and the amount earned from the platform. 

CV = Budgeted Cost/Actual Cost

With the following metric, you are able to know the cost of acquiring a new consumer on your eCommerce platform. 

CAC = Overal cost of acquiring new customers/total number of customers obtained

Conclusion

To conclude this blog, B2B eCommerce KPIs play a vital role when you want to measure the success of your marketplace. Identify the KPIs of your marketplace and start measuring them. This will help you to improve your eCommerce store overall. 

As a leading B2B software solutions development company, we have developed over 2500+ eCommerce solutions for our customers. If you are looking to develop an eCommerce platform for your business, book a call with us. 

Through the amid of pandemic, every aspect of the business started to look for digital transformation. As a result, the eCommerce industry continues to evolve over the next few years.

In fact, the InsideIntelligence report shows that B2B sites sales will reach $1.77 trillion in 2022, a sharp 12% growth from the prior year, 2021.

Thus, B2B businesses have shifted their focus to online from the last few years. If you are online of them, looking to build your B2B eCommerce website, and want to get succeed. Read the entire blog post to get complete insight.

Being a leading eCommerce solution providing company in the USA, we will discuss eCommerce trends, challenges, and opportunities in this blog post. Let’s get started.

So, what are the major challenges in B2B eCommerce?

B2B eCommerce Challenges

Challenge 1: Maintaining B2B Client Relationships and Offering Personalised Store

B2B businesses get help from a healthy relationship with clients. Maintaining relationships with the clients leverages you a competitive advantage. If you have a healthy relationship with your client, it’s likely to make more and more purchases from your store.

On top of that, to build a strong relationship with your clients, it is essential to provide a good customer experience. That actually means providing fast delivery, customised storefront, easy-to-use tools within the store, and transparency of information with clients.

In addition, you can also provide personalised customer-specific pricing, catalogue, product selection option, and organised store to your client within your B2B website or app.

Read More : How Mobile Commerce helps you to Increase Sales and Customer Engagement?

Challenge 2: B2B Buying Process Involves Many Decisions Making

In B2B business, many people are involved with their respective opportunities. That includes people who are researching the stuff, stakeholders’ involvement when making any decision of purchase, user influencers to know whether it is the right product to purchase or not, and financial representatives for final decision making.

So, to keep up with all the responsibilities, you need to make your store effective for all these individuals. But, how can you ease this decision-making process and increase the chances of your product getting purchased? It is simple. You just need to provide different tools that make the job of a different individual easier. That includes integration of CRM and ERP solution that allows managing data at one stop.

Don’t Miss: Ways To Get Elected In The B2B Buying Process

Challenge 3: Providing a User-Friendly Experience on Platform

Providing a simple platform to your users is not that effective. Instead, you need to make your platform user-friendly, so buyers do not need to spend too much time just understanding the store.

You need to make your store user experience effective enough that buyers can easily find out products of their means. To do so, one of the options is you can even set up automatic purchase orders to restock.

B2B eCommerce Trends in 2022

1. Invest in the eCommerce Technology to Scale Up Your Business

When you are looking to convert your traditional business into an online business, start with the B2B eCommerce platform as it will serve as the center of your nervous system.

It is not necessary to have any defined eCommerce solution. Choosing an eCommerce solution depends on your needs. Hence, you get a facility to choose the best solution for your eCommerce as per your needs.

With modern eCommerce solution requirements, choosing MobiCommerce for your eCommerce business offers benefits to you. The benefits include features, security, a DIY layout editor, and customization.

Explore More: Why Manufacturers must think of eCommerce Investment and How One Can Scale its Sales Up

2. Online Marketplaces for B2B will Grow

Marketplaces are the stores that digitally connect buyers and sellers. For example, Amazon, eBay, Alibaba.com, Etsy are some of the top retail B2C marketplaces. As the sales of B2B eCommerce are growing, resulting in the growth of websites or marketplaces.

According to TechCrunch, B2B startups are going to be the next billion-dollar eCommerce startups. In the last year, 2021, B2B marketplaces sales grew by 130%, as per a report of Digital Commerce 360.

Therefore, B2B marketplaces will hold a strong position in the future. If you are looking to develop a B2B eCommerce software, then developing such marketplaces will benefit you.

Read More: Why Investing In The B2B Ecommerce Marketplace Technology Is Important For Manufacturers, Distributors And Wholesalers

3. B2B Brands will Focus on Increase Custom Retention Rate

In business, we all know acquiring a new customer is always expensive compared to an existing one. According to a study by Bain & Company, if you can increase your customer retention rate by 5%, you may get up to a 95% boost in your revenue. So, putting your efforts into retention customers is more viable than investing in new ones.

B2B business customer retention involves several things, such as limited customer pool, a longer period of the sales cycle, higher cost of acquisition, and results in higher sales value.

So, focus more on increasing your customer retention rate. For that, you can personalise pricing quotes, provide availability of different products, shorter delivery span, and offer a smooth user experience to your clients.

So far, we have discussed the challenges and trends of B2B eCommerce. Next, check the B2B opportunities.

Don’t Miss: Why Customer Engagement & Retention is Important for Businesses

B2B eCommerce Opportunities

Entering into the B2B eCommerce business offers you an immense market opportunity. For example, some of the best eCommerce platforms like Amazon Business or Alibaba acquire a huge market portion and generate revenue in millions of dollars. Alibaba has a total of 58.2% market share in China in B2B eCommerce. This number is massive. So, if you want to establish your B2B marketplace, take this opportunity by developing your custom B2B eCommerce app or web solution.

To get succeed in the B2B eCommerce business, you need to make your brand unique or provide a good customer experience to your clients. One of the examples to do so is, providing multiple online payment options to your clients. The traditional process of generating invoices involves complexity and might result in an error as well. Therefore, a customised payment and invoices system can surely benefit your business.

Looking to create an B2B eCommerce Website and Mobile Apps? Book a Call With Us

Conclusion
So, we hope you have got an understanding of B2B trends, challenges, and opportunities. B2B eCommerce industry will have huge growth. If you are looking to enter into the B2B eCommerce business, it is the right time for a custom eCommerce website and app development.
With the use of advanced features, it is easy to make a dynamic Magento mobile eCommerce app for your business. By this, you can enter into the eCommerce marketplace and start dealing with clients with ease.