Know Why Grocery App Market is Bubbling up in European Countries

Europeans are skipping the trek to a supermarket which requires pushing a shopping cart down an aisle after aisle and then waiting in the long checkout line to finally bring home their groceries and love the idea of saving time by shopping at the convenience of their home. Why? The reasons are many let’s take a look at it all.

No sooner did the trend of online grocery shopping hit the market, Europe witnessed a sharp rise in grocery mobile app downloads and its usage in the past few years. The reasons are many like inflationary price rises, convenience, time-saving, more premium and fresh goods all under one roof etc., which grocery shopping mobile apps are making it possible and easier for customers to get their groceries on-time without any hassle.

But it is not just because of any random grocery mobile app, the European market has risen up, it is in fact, due to the compelling reasons the European retailers have given consumers to switch from their neighbourhood grocers to the web or mobile app like;

1. An entire supermarket squeezed into an app

Browsing a supermarket in search of a product with a shopping stroller is something which nobody enjoys. European retailers gave their customers freedom from it by allowing them to browse an entire supermarket on their mobile screen and add products to their shopping cart the instant, save them for later, wishlist or even book out of stock products in advance all via a grocery mobile app.

2. Personal recommendations & customizations

Not all products a customer is looking for is available in a supermarket, hence, European grocery mobile app development cracked a way to it by giving personal recommendations to their customers based on their purchase behaviour to further ease their shopping of daily grocery needs. This made customers fall in love with grocery mobile apps even more. Moreover, the supermarket app development took a step further ahead with customization feature which helps customers to modify the packaging, weight, size, etc. of their products.

3. Escape from long queues

Who doesn’t love a grocery shopping where checkouts take seconds and payments can be done without taking out a wallet for the purchased groceries? The grocery app development in European market won hearts by allowing customers to shop groceries without the need to wait in long queues with heavy shopping bags.

4. Daily offers & special treatments

Compared to offline grocery shopping, grocery mobile apps began to give daily offers and discounts on products which attracted customers towards it like a magnet. Apart from that, when European customers started getting special treatments like membership and referral benefits, they look the jump to grocery mobile apps right away without giving a second thought which spiced up the online grocery app market in Europe like never before.

5. Service that appeals to customers

For any shopper, how a particular brand treats a customer matters the most because once they like it, they become loyal to them forever. Today, Amazon, BigBasket and other such major grocery deliveries have come into action which is having good and regular traffic of customers due to the convenience they are providing in getting fresh daily essentials at the doorstep, eliminating the need – to wait in long queues, carry heavy grocery bags, move from one grocery shop to another in search of products, etc.

The grocery app development in Europe took it very seriously and developed grocery mobile apps with all necessary features for customer service like feedback section, rating & reviews, delivery slot selection, chats and support to solve customer queries, order tracking, multiple payment options, free delivery, and much more to serve customers at its best.

6. Boon for busiest customers 

Half of the European population has no time for going grocery shopping personally due to their busy lifestyle which is the main reason why grocery delivery app development gained momentum in Europe suddenly and swiftly. People loved the concept of getting groceries at their doorstep more than wandering multiple shops with giant shopping bags struggling to find time from their hectic schedule.

Bottom Line

Consumers of today love their smartphones, which explains why 91% of them are always on them 24/7. Therefore, it should not be surprising for industries to understand why grocery mobile app development is the need of the hour.

Looking at the rise of online grocery shopping, more and more European retailers have now begun to develop on-demand grocery delivery apps equipped with all necessary features that benefit both retailers and customers. Since a grocery mobile app is helping businesses achieve their objectives and gain higher returns within a less period of time. So, it is in this way, the grocery app market gained popularity and become a sensation in Europe within a blink of an eye which is not going to disappear anytime near soon.

You can find related articles here:

1. Know Why a Mobile App is Good for The Health of Your Grocery Business
2. On Demand Online Grocery eCommerce Software Solution

Dipika Jadwani

Dipika is a skilled marketer who manages marketing communications at MobiCommerce. From content and social media to branding and PR, Dipika overlooks all aspects of digital marketing meticulously at MobiCommerce. She collaborates extensively with the sales and operations teams to bring more business and build a loyal customer base.